The key to understanding aperture is knowing that it’s all about harnessing light. In this in-depth guide, we go over everything you need to know about aperture, how it makes up one side of the exposure triangle, along with shutter speed and ISO, and how you can master it.
As a professional photographer trying to find clients, having a website with a portfolio and a contact page is simply not enough to get you hired. Here’s how you can build your website and landing pages to convert visitors into leads or booking inquiries.
If you’re trying to break into professional photography, you need to do more than just create a website and post a few photos on Instagram – you need to commit to a consistent content and social media schedule across all platforms.
Should you be displaying your photography on Behance, 500px, Tumblr and DeviantArt? We explore who these portfolio sites are best suited for, their pros and cons, whether they’re a good fit for your needs and how you can integrate them into your existing sites.
In your digital marketing arsenal, LinkedIn can be a powerful tool for making new business connections, generating profitable leads and building your overall brand. Here’s everything you need to know about using LinkedIn to market your photography business.
Shooting in RAW has its ups and downs, but the flexibility it offers is a big plus for photographers. And, while it’s often the preferred format for pros, should you always shoot RAW? Here are some myths and realities of RAW vs. JPEG.
Looking for more ways to market your photography business online? Pinterest has the potential to be an excellent resource for creative business owners who want to drive awareness, traffic and bookings on their websites. Here’s how it can help your marketing efforts.
Twitter is a great way to engage in real-time conversation with people in your industry, as well as potential clients for your photography business. Here’s how you can use Twitter to connect with the people and experiment with different types of content to see what works.
A social media powerhouse today, Instagram can help you reach new potential clients and grow your photography business. Here’s everything you need to know to build a community of followers who know, like and trust you and who want what your business offers.
Freelancing can be one of the more rewarding ways to make a living in professional photography. Whether you’re looking for more freedom to pick and choose your projects, or want to nail down a couple long-term contracts, here are the best places to find freelance photography jobs online.
To say every business should have a presence on Facebook is an understatement. Being active on Facebook is one of the best ways to promote your photography business via social media. Here’s everything you need to know about marketing on Facebook.
Are you using social media strategically in your photography business? In this guide, we focus on strategy – the why for being on social media, who you are targeting, the overarching what of your message, and how you will convey all of this.
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