What you need to know about aspect ratios and how you can use them in your photography. This is a must-read for any modern photographer, as we discuss the ratios online technology requires and how you can experiment with different aspect ratios to stand out.
This photo shoot workflow checklist will help you find your inner ‘autopilot’ so you can automate the structure of your workflow until the process becomes just a given that you do one step after the next. This will not only help you in how you work, but will also show the client you’re efficient.
The biggest struggle that photography business owners say they have is not getting enough leads. In this guide, we’ll go over the three main reasons why your leads aren’t booking, what you can do to change that and why you should be investing in newsletters and email marketing campaigns.
Continuing with our digital marketing for photographers series, we talk about two things that you need for a successful digital marketing strategy and how they can help you build trust with your customers: link building and content creation.
Concluding our series on the exposure triangle, we discuss ISO, which plays its own specific role in exposure and light. This guide explains what ISO is, how it affects your images, the pros and cons of using ISO, and how it interacts with shutter speed and aperture.
Our two-part series takes a deep dive into online marketing to help you become an expert in driving business to your photography studio. In Part 1, we talk strategies to help you find the right client and set up your marketing.
Once you learn to understand what the data in Google Analytics means, you’ll see what an amazing tool it is! Here, we talk about why your Google Analytics is an important backbone of your photography website and how to get incredible insights from it for your business.
There are many reasons to invest time into your photography business’ SEO strategy, but the best one is if your business isn’t showing up on search engines, then it has a direct impact on your revenue. Here’s everything you need to know about local SEO and growing your online presence.
Got a professional-looking photography website and the right equipment but not sure what comes next? In Part 2 of our How to Be a Pro Like a Pro series, we have the inside info and useful tips to help you make sure you have your legal ducks in a row so you can get to work… like a pro!
As a photographer and business owner, you know that digital marketing is important to your bottom line. But, how much do you really understand about SEO? In this in-depth guide, we’ll explain how search engines work and why SEO is important to your business.
Step up your image continuity with a deeper understanding of color management. This guide explains what Photoshop working spaces are and how you can use them to determine the right color management setup for your editing process.
Ready to make the leap from photo enthusiast to pro photographer? In the first installment of our two-part series, we discuss easy and effective practices for attracting clients and keeping them… like a pro. Plus, we talk about how to meet other pro photographers and the benefits of finding a mentor.
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